#ELEMETNS OF A SLUGLINE HOW TO#
Read more: Value Proposition: What is it & How to Write it? It is basically a subset of the value proposition and points a laser beam at the most relevant benefits.Īlso, a value proposition reflects the primary reasons why someone needs your product or service, whereas, a positioning statement describes why customers should use one product or service over another. On the other hand, a positioning statement is created after a value proposition is developed. To put it simply, it gives an overview of the benefits your product or service provides to multiple market segments. Value Proposition VS Positioning StatementĪ value proposition depicts the big picture. The business uses marketing strategies to communicate its positioning statement. On the other hand, a positioning statement is not stated word for word to the public. Not to forget, a mission statement is public-facing. Whereas, a positioning statement outlines the features that differentiate the organization from its competitors and make them the greatest in the industry. Instead, it solely focuses on the reason why the organization exists.
In contrast, a positioning statement focuses on the benefits your target market will get if they use YOUR products and services instead of the competition.Īnother key difference is that a mission statement doesn’t take the competition into account. Mission Statement VS Positioning StatementĪ mission statement focuses on the core purpose of your business. So, let’s understand the key differences between them! This sweet little statement gives your company something to strive for and informs all the critical decisions you make regarding your brand – such as packaging, advertising, marketing messages, visual identity, and more.Īlong with that, a positioning statement explains the unique benefit of your product and the reason why you can deliver this benefit better than anyone else out there!Ī positioning statement is often confused with a mission statement, value proposition, and tagline. In a nutshell, a positioning statement describes your product and how it fills the market need. It’s basically a signpost for your marketing efforts. This brief statement is essentially used as an internal tool that keeps your marketing efforts aligned with your company and your value proposition. Let’s start with understanding what a positioning statement is!Ī positioning statement describes exactly what your company does, how it solves the target audience’s pain points, what makes it different from its competitors, and the category in which you compete. In this blog, we’re going to tell you everything you need to know about writing a positioning statement, aka the foundation for telling your story. And, you can’t tell a good story until you nail your positioning statement. If you can’t tell a good story, you will never be able to win the hearts of your customers. So, to keep your business up and running, you have to create a compelling message and story – one that speaks to your audience and resonates with them. If you can’t get these products in front of your target customers, your hard work will go down the drain. Let’s consider a scenario: After several years of hard work, you’ve invented the tastiest chocolates in the world OR maybe the fastest car ever.īut is that enough to stand out in the market? Unfortunately, it isn’t.
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